Version: 1.0
Effective Date: January 1, 2026
Last Updated: July 6, 2026
Purpose
This Privacy Policy describes how Adardy Enterprises, Inc. ("ZuCrü," "we," "our," or "us") collects, uses, discloses, stores, and protects Personal Information when you access or use the ZuCrü website, mobile applications, and related services (collectively, the "Services").
This Privacy Policy is intended to help you understand what information we collect, how we use it, when it may be shared, and the choices available to you regarding your information.
By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.
2. Scope
This Privacy Policy applies to Personal Information collected through:
•
The ZuCrü iOS application;
•
The ZuCrü Android application;
•
Customer support interactions;
•
Communications with ZuCrü;
•
Email notifications and newsletters;
•
Premium membership services; and
•
Any future products or services that reference this Privacy Policy.
This Privacy Policy does not apply to third-party websites, applications, products, services, veterinary practices, retailers, or business partners that maintain their own privacy policies. We encourage you to review the privacy practices of those third parties before providing Personal Information.
3. Definitions
For purposes of this Privacy Policy:
Account means a registered ZuCrü user account.
Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with an identifiable individual, as defined by applicable law.
Pet Information means information you choose to provide regarding your pets, including identification, care, behavioral, and health-related information.
Medical Information means veterinary records, medications, allergies, vaccination records, diagnoses, treatment history, prescriptions, laboratory results, insurance information, care instructions, emergency contacts, and similar information relating to a pet.
User Content means photographs, videos, comments, posts, reviews, documents, messages, marketplace listings, and any other content submitted, uploaded, or published through the Services.
Service Providers means third parties that perform services on behalf of ZuCrü, including cloud hosting, payment processing, email delivery, customer support, analytics, security, infrastructure, and communications services.
Processing means collecting, storing, organizing, using, analyzing, disclosing, deleting, or otherwise handling Personal Information.
4. Categories of Personal Information We Collect
The categories of Personal Information collected depend on how you use the Services and the information you choose to provide.
Contact Information — Name, email address, telephone number
Account Information — Username, encrypted or hashed password, profile photograph, communication preferences
Pet Information — Pet name, species, breed, age, date of birth, sex, weight, color, photographs, videos, behavioral information
Pet Medical Information — Medical conditions, medications, allergies, vaccination records, laboratory results, veterinary information, insurance information, emergency contacts, care instructions
User Content — Posts, comments, reviews, uploaded images, uploaded videos, documents, messages, marketplace listings, and other content voluntarily submitted through the Services
Uploaded Documents — Veterinary records, prescriptions, vaccination certificates, adoption records, insurance documents, licenses, training records, and similar documents
Location Information — Approximate or precise location when permission has been granted through your device or browser settings
Device Information — Device type, operating system, browser type, IP address, unique device identifiers, diagnostics, crash reports, language settings
Usage Information — Pages visited, searches performed, features accessed, interactions with the Services, referral sources, session duration
Subscription Information — Membership status, subscription history, and transaction information. Payment card information is processed by third-party payment processors and is not stored by ZuCrü unless necessary to provide the Services.
Providing most Personal Information is voluntary. However, certain information may be required to create an Account or access specific features of the Services.
5. Sources of Personal Information
ZuCrü collects Personal Information from the following sources:
Information You Provide
We collect information that you voluntarily provide when you:
•
Create or update pet profiles;
•
Upload photographs, videos, or documents;
•
Share pet profiles with other individuals;
•
Contact customer support;
•
Participate in community features;
•
Subscribe to newsletters or promotional communications;
•
Purchase memberships or other services; or
•
Participate in surveys, contests, or promotions.
Information Collected Automatically
When you use the Services, certain information is collected automatically through your device or browser, including:
•
Cookies and similar technologies; and
•
Performance information.
Information Received from Third Parties
Where applicable, ZuCrü may receive information from third parties, including:
•
Authentication providers;
•
Advertising or marketing partners;
•
Veterinary or pet service providers when authorized by you;
•
Publicly available sources.
Any Personal Information received from third parties will be processed in accordance with this Privacy Policy and applicable law.
6. How We Use Personal Information
ZuCrü processes Personal Information only for legitimate business purposes, to provide requested Services, comply with legal obligations, protect the security of the Services, and improve the user experience.
Personal Information may be used for the following purposes:
Account Administration — Create and maintain user Accounts, authenticate users, communicate regarding Account activity
Pet Profile Management — Create, maintain, synchronize, and update pet profiles and related records
Service Delivery — Provide requested features, synchronize information between supported devices and platforms, enable Premium features
Profile Sharing — Share pet information with individuals or organizations specifically authorized by you
Customer Support — Respond to inquiries, troubleshoot technical issues, resolve disputes, and improve customer service
Communications — Send transactional emails, security notifications, reminders, service announcements, and Account updates
Platform Improvement — Analyze usage trends, improve functionality, develop new features, and enhance user experience
Security — Detect fraud, unauthorized access, abuse, security incidents, and other activities that may compromise the integrity of the Services
Legal Compliance — Comply with applicable laws, regulations, legal processes, and enforce our legal rights
Research and Analytics — Generate aggregated or de-identified reports to better understand platform usage and improve the Services
ZuCrü will not use Personal Information for purposes materially different from those described in this Privacy Policy without providing additional notice where required by applicable law.
7. Artificial Intelligence and Automated Technologies
ZuCrü may use artificial intelligence ("AI"), machine learning, or other automated technologies to support certain features within the Services.
These technologies may assist with:
•
Organizing pet information;
•
Summarizing uploaded records;
•
Providing educational information;
•
Recommending products, services, or resources;
•
Identifying potentially relevant pet care information based on user-provided content; and
•
Improving the overall functionality and user experience of the Services.
AI-generated content is provided solely for informational purposes.
AI-generated information does not constitute veterinary, medical, legal, financial, or other professional advice and should not be relied upon as a substitute for consultation with qualified professionals.
Users remain responsible for decisions regarding the care and treatment of their pets. Always consult a licensed veterinarian regarding medical questions or emergencies.
ZuCrü may use aggregated or de-identified information to improve the performance, accuracy, and reliability of its Services. Personal Information will not be used to train third-party artificial intelligence models without appropriate authorization or as otherwise permitted by applicable law.
8. Disclosure of Personal Information
ZuCrü does not sell or share Personal Information for cross-context behavioral advertising as those terms are defined under applicable privacy laws.
Personal Information may be disclosed in the following circumstances.
Authorized Sharing
The Services allow users to voluntarily share Pet Information with individuals or organizations they authorize.
Authorized recipients may include:
•
Foster organizations; and
You are responsible for determining who receives access to your Pet Information and may revoke access where supported by the Services.
Service Providers
ZuCrü may disclose Personal Information to Service Providers performing services on our behalf, including providers of:
•
Other services necessary to operate the Services.
Service Providers are contractually required to use Personal Information only as necessary to provide services to ZuCrü and are expected to maintain appropriate safeguards for the information they process.
Legal Requirements
ZuCrü may disclose Personal Information where reasonably necessary to:
•
Comply with applicable law;
•
Respond to lawful requests by governmental authorities;
•
Respond to court orders, subpoenas, or other legal process;
•
Protect the rights, property, or safety of ZuCrü, its users, or others;
•
Investigate fraud, abuse, security incidents, or violations of our agreements; or
•
Enforce our legal rights.
Business Transactions
Personal Information may be transferred as part of a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar corporate transaction, subject to applicable legal requirements.
9. Cookies and Similar Technologies
The ZuCrü website may use cookies and similar technologies to:
•
Maintain secure user sessions;
•
Remember user preferences;
•
Improve website functionality;
•
Measure website performance;
•
Support security functions; and
•
Improve the overall user experience.
Users may configure their browser settings to refuse or delete cookies. Disabling certain cookies may affect the availability or functionality of portions of the Services.
Mobile applications may use similar technologies necessary to support authentication, performance, diagnostics, and application functionality.
10. Data Retention
ZuCrü retains Personal Information only for as long as reasonably necessary to:
•
Comply with legal obligations;
•
Enforce applicable agreements;
•
Protect the security and integrity of the Services; and
•
Support legitimate business operations.
Retention periods may vary depending on the nature of the information, applicable legal requirements, and operational needs.
When Personal Information is no longer required, ZuCrü will delete, anonymize, or securely dispose of the information in accordance with applicable law and internal retention practices.
11. Security
ZuCrü implements commercially reasonable administrative, technical, and organizational safeguards designed to protect Personal Information against unauthorized access, disclosure, alteration, or destruction.
Such safeguards may include:
•
Authentication controls;
•
Encryption where appropriate;
•
Network security measures;
•
Vendor security management.
While ZuCrü takes reasonable measures to protect Personal Information, no method of electronic transmission or storage can be guaranteed to be completely secure. Accordingly, ZuCrü cannot guarantee the absolute security of Personal Information.
12. Your Choices and Privacy Rights
Depending on your location and applicable law, you may have the right to:
•
Access your Personal Information;
•
Correct inaccurate Personal Information;
•
Update your Account information;
•
Delete your Account or certain Personal Information;
•
Download or export information made available through the Services;
•
Withdraw consent where processing is based on consent;
•
Opt out of receiving marketing communications by following the unsubscribe instructions contained in those communications; and
•
Request additional information regarding ZuCrü's privacy practices.
ZuCrü may request information necessary to verify your identity before responding to certain requests.
Certain requests may be subject to exceptions or limitations permitted by applicable law.
Users may also update certain Account information directly through their Account settings where those features are available.
13. Children's Privacy
The Services are intended for individuals who are at least eighteen (18) years of age or the age of majority in their jurisdiction.
Certain family-oriented features may allow a parent or legal guardian to involve children in pet care activities; however, Accounts must be created and managed by an adult.
ZuCrü does not knowingly collect Personal Information directly from children in violation of applicable law, including the Children's Online Privacy Protection Act ("COPPA").
If you believe a child has provided Personal Information in violation of this Privacy Policy, please contact us using the information provided below. Upon verification, ZuCrü will take reasonable steps to delete the information as required by applicable law.
14. California Privacy Rights
If you are a California resident, you may have additional rights under the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), subject to applicable exemptions and limitations.
Depending upon applicable law, California residents may have the right to:
•
Know the categories of Personal Information collected about them;
•
Request access to certain Personal Information;
•
Request correction of inaccurate Personal Information;
•
Request deletion of certain Personal Information;
•
Receive information regarding ZuCrü's collection, use, and disclosure of Personal Information; and
•
Exercise applicable privacy rights without unlawful discrimination.
Requests may be submitted using the contact information provided in this Privacy Policy.
ZuCrü will respond to qualifying requests in accordance with applicable law.
15. Nevada Residents
Nevada residents may have certain rights regarding the sale of covered information under Nevada law.
Although ZuCrü does not currently sell Personal Information as defined by Nevada law, Nevada residents may submit inquiries regarding these rights by contacting us using the information provided below.
16. International Users
ZuCrü is operated from the United States.
If you access the Services from outside the United States, you understand that your Personal Information may be transferred to, processed, and stored in the United States or other jurisdictions where ZuCrü or its Service Providers operate.
By using the Services, you acknowledge that such transfers may occur, subject to applicable law.
17. Changes to this Privacy Policy
ZuCrü may revise this Privacy Policy from time to time to reflect changes in:
•
Regulatory requirements;
•
Operational requirements.
When material changes are made, ZuCrü will update the Last Updated date shown at the beginning of this Privacy Policy and provide additional notice where required by applicable law.
Continued use of the Services following the effective date of a revised Privacy Policy constitutes acceptance of the revised Privacy Policy to the extent permitted by law.
18. Governing Law
This Privacy Policy shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict of law principles, except where applicable privacy laws require otherwise.
Nothing in this Privacy Policy is intended to limit any rights or protections available to individuals under applicable privacy laws.
19. Contact Information
Questions regarding this Privacy Policy or ZuCrü's privacy practices may be directed to:
ZuCrü Privacy Team
Email: privacy@zucru.org
Website: www.zucru.org
Mailing Address:
Adardy Enterprises, Inc.
1209 Orange Street
Corporation Trust Center
Wilmington, DE 19801
United States
20. Version History
Version: 1.0 — July 6, 2026